10 Questions – Etta Bond

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What’s good lovely people! We’re back at it again with another round of 10 Questions –  keeping the questions light and loose to allow the contestants to get creative and expand with their answers. This time around, our very own Jessica Holmes caught up with one of her tips for big things…

Etta Bond is one of the most promising artists I’ve came across this year. With her floaty vocals and ballsy lyrics underlined by chilled, atmospheric hip-hop vibes, her popularity will surely increase. Refusing to ‘sell out’ and give into popular mainstream culture, Etta is one of the few females making her move in underground music territory. Featuring on tracks with the likes of Labrinth, Devlin, Skepta and Plan B since 2012, be sure to add Etta to your Spotify playlist asap – you don’t be disappointed! 

Hi Etta! Your singles Seen And Never Heard and Feels Like were a massive success, with over 300,000 views on YouTube combined. Our readers at Wordplay Magazine have been highly anticipating the release of new music, what have you got in store for us?

First of all, thank you so much! I’ve got a lot of new music to share with people and I haven’t been this excited in a long time. I don’t want to give too much away but I’m about to take it up a notch. I just put out a new video for my latest track Addiction which was directed by my good friend, Rosie Matheson. So, check that out while I get the next one ready.

We know you enjoy smoking herb, as provocative lyrics and innuendos about the plant have decorated many of your tunes, such as Feels Like and Bad 4 Me. As the debate as to whether weed should be made legal continues, can you give our readers your point of view on the subject?

I say we legalise it. One of the biggest problems is that people are smoking too much of the wrong thing.

How did you first discover your love for writing and making music?

I started a diary pretty much as soon as I could complete a sentence. And I sang before I could talk or make any sense. Before I was any good at it – I was doing it!  As I grew older, these things started merging together and my words would start to rhyme and form structure. The more I got to know the words I used and the mind they were coming from, the more I would find them exiting my brain almost on their own. Sometimes lines will fall into your lap like magic. Nothing’s ever felt more natural to me than music feels. It’s something I can’t describe. But if you’ve ever really loved something or someone, then perhaps you relate to where I’m coming from. That’s what it is. It’s my love. Music has helped me through my whole life. Hearing it, making it, sharing it. Music gave me a way of coping, documenting, remembering moments exactly as they were. When you meet someone, one moment there’s a spark and then all of a sudden, you’re in love. I didn’t plan to fall in love with music. It just happened. I’ve always felt the urge to express myself. If I don’t express myself, I get frustrated and start behaving like an arsehole. Music makes me a better person.

When did you make the decision to pursue a career in the music industry above other more ‘normal’ academic roles? And was it a tough decision?

When I was about 7 I wanted to be an archaeologist. I had a metal detector and everything. Other than that, I’ve never seen myself doing anything else. Singing, expressing myself; that is what has always been normal to me. We have to decide on our own normality or we’d all be weirdos. Maybe that’s what we all are; weirdos defining normality.

Who have you most enjoyed working/collaborating with in your career?

That’s like asking me which one of my partners was best in bed! My creative relationships are very special to me and each one is different. I would say that Raf and I have been through the most together, if you want to put it like that. When we create, we have these incredible moments when we are so connected. It’s an indescribable feeling – being that close to someone through something like music.

Where was your first performance held and what was the reaction the audience had to you?

My first show performing my own music was with Raf at the Azealia banks mermaid ball in London. I remember using way too much energy way too soon! That show taught me to pace myself. It was great fun, and I don’t remember anything but love from the audience. But then, like now, whenever I come off stage, I’m always thinking of how to improve. There are always ways to improve. You also can’t be too hard on yourself either! Bad moods are a waste of time. Don’t quote me on that when I’m pissed off.

If you could travel anywhere in the world, where would you and why?

I’d go to LA and do some work ’cause I don’t deserve another holiday yet.

Where do you hope to see yourself in 5 years?

I usually say that I’ll be where I’m supposed to be. Which is still true. So, I don’t think I particularly hope to be anywhere. But I know that what you put in, you get out. So, I’ll be out of my studio flat, taking my family on holiday and writing a big cheque to my manager.

Which other artists influence your style?

I find this question so difficult, so I’ll limit myself to 3 people: Aaliyah. Erykah Badu. Amy Winehouse.

Finally, please nominate another artist/producer you think will be one for our WP readers to watch out for in the future!


Etta’s highly anticipated video Addiction directed by Wordplay family Rosie Matheson is out now. Check it here…