Zambian-born, Botswana-raised and now Melbourne-based, Sampa The Great continues her longtime collaborative partnership with Sanjay De Silva (director of ‘The Return - A Short Film’, ‘Final Form’ and ‘OMG’ videos) in today’s potent two-and-a-half minute video. Sampa and rising Melbourne-rapper Krown speak freely to admonishing diversity and calling out the music industry for true progress. Executed with energetic choreography, colourful styling and effortless musical ferocity from the duo, ‘Time’s Up’ finds even more momentum in its visual translation.