Waistline draws you in with its infectious bounce, deep pulsing rhythms and slinky melodies. Leaning on dancehall influences, July 7 incorporates strong doses of patois, braggadocio and raw, unfiltered energy which he uses to entice his lady of interest.

A musical polymath, July's production skills have seen him collaborate with the likes of Young Thug and Travis Scott but he has proven to be more than a producer-turned-artist, garnering 6M streams across platforms and over 60k listeners on Spotify on his solo material.