Velvet Bloom’s music speaks to the soul with an oozing honey pot of silky vocals, lush soundscapes and raw emotion. Velvet Bloom is a neo-soul, alternative-pop and jazz-rock music project with ballad style vocals. The project is fronted and founded by Maddy Herbert, she performs solo and with different variations of her live band “The Vito Collective”. The band had a huge 2019 with the re-release of her debut EP ‘Bitter Sweet’, as well as the release of singles’ ‘Isobel’s Song – Live At Box Hill’, ‘Teach Ya’ and ‘DM ME’ receiving praise and airplay from Triple J/Triple J Unearthed. Velvet Bloom won Listen Up Music Org’s 2019 national ‘Songs That Heal’ competition. Early 2020 saw the release of ‘Standards’, an up beat alternative-rock, soul-pop track that showcases Maddy’s raw and powerful vocals. During COVID-19 Maddy was accepted into the MIME mentoring program through Boxhill Institute and is currently being mentored by Kylie Auldist.September will bring Velvet Bloom’s next release, ‘7Hundred25’. This track encompasses the very essence of longing and the prospect of loss. ‘7Hundred25’ takes you on a journey, subtly introducing elements until you realise that you are in the midst of an electronic strings section with choir like harmonies, rolling cymbal crashes and droning bass notes. ‘7Hundred25’ speaks to the fact that an acoustic style song can be entirely full without a major drum and bass section.