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SOFY - Lads! Lads! Lads! (Official Video)

Fresh off the back of her debut “Strawberry Milkshake”, a single that received praise from tastemakers far and wide including BBC Radio 1’s Clara Amfo, Greg James and national treasure Sam Fender, SOFY releases the second exciting instalment to her EP “Lads! Lads! Lads!”.

“Lads! Lads! Lads!” follows in line with SOFY’s previous release with its hip-hop inspired indie-pop tendencies providing a bed for SOFY’s witty, observational lyricism to lay. Taking shape around the theme of toxic masculinity, SOFY explores its manifestations in her characteristic tongue-in-cheek manner.

Speaking on the track, SOFY explains; "‘Lads! Lads! Lads!’ was a totally off the cuff idea, inspired by a conversation I had with Robb and Amie (Gold Spectacles) after I showed them the ‘4 Lads in Jeans’ meme. The song brings to life some important messages about lad culture and toxic masculinity but in a light-hearted way with a bit more of a tongue-in-cheek delivery, using humour to call out problematic behaviours like catcalling. I’m really proud of the way we were able to weave the two together and it’s probably my favourite track on the whole project.”

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