Nissi - HOLD (Official Video)

Following the release of the single in November, fast-rising Nigerian pop talent Nissi has dropped a stunning one-take video for ‘Hold’, out now on EMPIRE.

Produced by Telz and Walshy Fire, ‘Hold’ is a romance-infused ballad that pairs a vibrant, percussion-driven production with Nissi’s soulful vocals. The accompanying video comes in the form of a one-take dance performance, with Nissi toying with a love interest that she knows she ultimately needs to avoid - as undeniable their connection is and as hard as he is to resist.

‘Hold’ signifies the start of an exciting chapter for the Nigerian, who is currently finalising a new project that will drop in early 2022. The release most recently follows on from summer single ‘Ready Or Not’, Nissi’s collaboration with exciting London rapper BackRoad Gee earlier in the year, and 2020 debut EP ‘Ignite’.

Blending both African and European influences, the cross-cultural sound of Nissi reflects the path she has taken in life. Born into a highly creative family in Port Harcourt, Nigeria - her older brother is ‘African Giant’ Burna Boy and her grandfather was Afrobeat legend Fela Kuti’s manager - she has lived in England since 2011, first in Bath and then Warwick before settling in East London.