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Kibra - Live Your Life (Official Video)

Following the release of her sophomore EP And It Was Good last summer, which was met with rave reviews from fans and critics alike including Vogue Italia, Noctis Magazine, R&B Radar, iMullar, Spotify’s ‘Fresh Finds’ and Apple Music’s ‘Future Hits’, among others, Toronto-based singer, songwriter and musician KIBRA is gearing up to unveil her debut full-length album in 2022. The Eritrean Canadian native began teasing the project in August with the glorious ‘All That’ and she is excited to unveil her brand new single titled ‘LIVE YOUR LIFE’ and its accompanying music video.

Written and composed by Kibra, and produced by Ghanaian musician NiiQuaye (Wanlov, Sarkodie, DarkoVibes), ‘Live Your Life’ is an exquisite R&B-pop offering fused in with captivating afrofusion sensibilities and Kibra’s East African heritage sounds. Driven by her soulful jazz-esque vocals, lush harmonies and resounding strings and drums-led soundscapes, the track sees Kibra paying homage to our ancestors that have paved the way for us to be where we are today, and calling on us all to live our lives to the fullest in response to all the work and prayers that have been put in for us.

For the accompanying ‘Live Your Life’ music video, Kibra has collaborated with film directors Mez Mariye and DirektorLee to create a divine, regal and joyful visual offering that brings the song further to life. Championing themes of community, black girl joy and black beauty, the video not only captures Kibra and her friends taking a break from their busy and stressful day-to-day existence to simply live their lives, smell the roses, appreciate their freedoms, and enjoy each other, with their ancestors watching on joyfully. It also showcases Kibra in all her divine femininity, performance prowess, artistic and stylistic glory.

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