Italian born and raised, Ghanaian by heritage, artistically maturing in London and now residing in the northern city of Leeds, UK, Blackson is a rapper of notable distinction. Rich in cultural experience, multilingual and rooted to his own journey, he goes against the grain of the stereotypes of a grime MC, trapstar or afrobeats artist and instead takes influence from all lanes then mixes them with his own authenticity.

The concept of the project is contained in the single ‘Outsider’ where Blackson vulnerably explores the sense of not belonging to his birth country of Italy, or equally his homeland Ghana, but reaffirms and supports his Africanity with great pride. Rapping in Italian, he delves into his experience as a black boy who tries to establish himself in a different world, which sometimes finds it hard to accept diversity. The album cover equally depicts the face of a strong black Italian man with a cultural Ghanian face painting, that houses the Adinkra symbol of Siamese crocodiles, which means "union in diversity".