Jesse Royal ft: Vybz Kartel - Rich Forever (Official Video)

Jesse Royal releases the music video for “Rich Forever” featuring dancehall’s self-proclaimed "World Boss" Vybz Kartel. The latest single from his anticipated second album Royal, out June 11 via Easy Star Records, carries the message that riches do not only reside in physical objects, but in hard work and faith.

Directed by Xtreme Arts, the video portrays Jesse Royal as King Midas, where he turns rags to riches through his touch. Xtreme explains, “We both collectively with Romeich came up with the concept of the Midas touch. Midas touch is simply uplifting someone's life with a single touch.

Photo Credit: Samo