James BKS - Kusema (Official Video)
‘Kusema’ is the new single by French-born Cameroonian artist James BKS, self-released today on Grown Kid. James’ career has seen him produce for the likes of Talib Kweli, Snoop Dogg, Little Simz and Mr Eazi, as well as French music icons Booba and Soprano. ‘Kusema’, Swahili for “to express”, is James BKS’ statement to be heard, as he steps out from behind the desk and into the booth to reveal himself as the lead artist on his new track, and out of the shadows in the accompanying video.
James explains “This one is truly special because it's me rapping and singing for the first time. This song is about willpower and taking control. If you have people doubting your vision that's fine, they not supposed to believe, but you do".