Snøw is one of the key emerging artists bubbling up in the US lo-fi scene, with his massive, viral cult fanbase already christening him “The lo-fi King”. As he continues to underline his status as an artist crafting huge, cross-genre hits, championed by Annie Mac and Zane Lowe, he’s simultaneously shining an international spotlight onto a new scene that’s popping off across the internet. With the meteoric rise of melancholic, “slowed + reverbed” music across TikTok, Snøw’s woozy, dream-like track “Get You The Moon” has soundtracked over 1.1M videos across the platform, as well as garnering over 600M streams on Spotify.

Now, with the recent release of his ear worm “Spilled My Coffee” featuring Rxseboy & Jack Cullen, and with a platinum record and over 1.5B streams between Snøw and Rxseboy, the foundation is set to ignite a conversation around an underground pioneer of a new introspective, style of pop music that’s taken the internet by storm.

Snøw sat down with Wordplay Magazine to answer our infamous 10 Questions:

1. So tell me, how did it all begin? What sparked your love for music?

I’ve always loved music. For as long as I can remember music was my outlet, like it is for many artists. I started writing music in middle school as a way to pass time. In high school, however, I really decided to begin branding myself as Snøw. Truthfully, I never wanted to work a typical job after graduation. Becoming a musician was always my dream. Musicians like Juice WRLD and xxxtentacion had a huge impact on me and made me appreciate the art of music.

2. Who are some artists that influence you and that you want to work with in the future?

Like I said before, musicians like Juice WRLD and xxxtentacion, as well as Lil Peep, made me appreciate music. Other artists that influence me are Trippie Redd, Russ, Atlas, The 1975, and Bad Bunny. I would really love to work with any of these artists in the future.

3. What are some of the problems you have faced making and releasing the music during the corona virus pandemic?

Before the pandemic I had lots of amazing opportunities to meet new people as well as perform. The pandemic made it difficult for those face to face interactions. Other than that, I feel like my creativity spiked because of the pandemic. I released more songs than ever and because of technology I was still able to work with other artists.

4. How would you describe your sound?

I would describe my sound as being versatile, melancholic and nostalgic. My sound is versatile because even though I’m known as the Lofi King, I’ve really expanded the amount of genres I fall into with my catalogue. All of my songs have a sense of melancholy and nostalgia attached to them with the emotion I pour into my work.

5. What's your proudest moment to date so far as an artist?

My proudest moment as an artist was reaching 2 million monthly listeners on Spotify. I’m also really proud of my upcoming project. I put a lot of work into it and I can’t wait for y’all to experience it with me.

6. Do you have any advice for our readers who may be trying to play the mad game of music?

I have a lot of advice. But the most important piece of advice I can give is to always wait for a better deal. Not everyone has your best interest with the first offer. As exciting as it is to get recognized and offered a deal, a better one will always arise.

7. Are there any artists on your radar at the moment that we should check out?

My entire collective of Stay Inside is worth listening to. Stay Inside is a group consisting of some of the upcoming musicians who have already made their impact on the Lofi scene.

8. What albums are on heavy rotation on your Spotify playlist currently?

Some of my most frequently played albums are “Goodbye & Good Riddance”, “Pegasus”, “A Love Letter to You 3 “Views” and my own personal unreleased album. 🤘🏼

9. What do you like to do when you're not making music?

When I’m not making music I’m spending time with my fiancé and our puppy or I’m playing Warzone with the boys.

10. Name Three things you can't live without when in the studio?

When I’m in the studio I need a blunt, my girl and my phone.