Shad - Body (No Reason) (Official Video)

Toronto rapper Shad has been keeping busy releasing singles since last spring to offer glimpses of his brand-new album ‘TAO’, out October 1st via Secret City Records. He unveils a powerful and candid fourth track titled ‘Body (No Reason)’. Shad explains: “Every song on the album highlights a different aspect (or aspects) of human life. And this one is the simplest: Body. No reason. Just movement, feeling. Got this monster track from Dom Dias, one of the most creative producers around, and just went off!”.

The accompanying video, directed by his creative collaborator Justin Broadbent, perpetuates the low-fi and unifying aesthetic the duo have been outlining in all the videos off ‘TAO’. Broadbent comments “With a Joe Carter closing line on a track with huge bars, it only made sense to have Shad throw down on a baseball diamond. Unfortunately, the SkyDome was booked on the day of our shoot!”