FME - Juice (Official Video)

Following on from his ‘Unruly (Freestyle)’, Hoxton rapper FME returns with his new track “Juice”. FME has been on this journey since he was 10 when his musical passion sparked. Talent shows and poetry competitions have led to a masterclass in the UK Rap and Drill world. With roadblocks along the way, FME has spent time behind bars, but all these challenging moments contribute to the message he portrays.

The minor key instrumental created by Maniac Beatz is powerful and dramatic with an orchestral feel. String instruments take centre stage alongside a prevailing melody. The track is filled with liveliness but remains meaningful as FME’s lyrical flows pierce through the strong beat. A catchy chorus acts as the spine of the track with the gaps filled with his life experiences.

Set in urban underground areas, blessed with Lamborghini’s, dancers and fire, the masked rapper dominates from start to finish, revealing his performance proficiently. Trick shots with multiple FME’s in the picture helps to provide an enchanting perspective to the music video.