Niia - Ace Hotel (Official Video)

Neo-soul singer, songwriter, and multi-instrumentalist Niia, from Los Angeles releases a new music video to accompany heart-melting single, “Ace Hotel”. Shot within the walls of Ace Hotel in Los Angeles, painfully honest lyrics are brought to the forefront in this self-directed video. As cymbals and guitar tingle in the background, Niia recalls every detail of a tryst at the Downtown L.A. hotspot—from the Thai food to the rosé—with a vocal catharsis.

Centring on existential and surrealist themes filtered through an enigmatic pop, jazz, and R&B lens, If I Should Die follows Niia as she finds her creative independence. She’s not just on screen, she’s also behind-the-camera, pulling the strings, and playing god with the emotions of any voyeur curious enough to listen, watch, and feel. She’s completely tapped in, yet wholly removed from this world. Rather, she’s sequestered in her own kingdom of doubt, anxiety, lust, karma, and sense of self. If I Should Die features Khruangbin bassist Laura Lee on “Not Up For Discussion,” Solo Woods on “We Were Never Friends,” Girl Ultra on “If I Should Die,” and 9m88 on “Oh Girl.”