April - Piece Of Me (Official Video)

Irish alt-pop artist April returns with her latest single and video ‘Piece of Me’, alongside the news of her signing to Atlantic Records UK. The track is April’s first new music of 2021, and follows her recent feature on Alfie Templeman’s song ‘One More Day.’ Breaking onto the scene in 2020, her first two EPs and standout singles like ‘The Impossible Task of Feeling Complete’ and ‘Forever (To Feel Like Tonight)’ announced April’s arrival as a fresh new voice from the Irish scene. Her clever pop hooks and intimate vocals captured listeners and critics alike, earning accolades including a 4-star EP review from NME, three features as BBC Radio 1’s ‘Chillest Record In The World’ and amassing over 8 million streams to date.

Now London-based, the 22-year-old wrote ‘Piece of Me’ with composer Frank Colluci (Sea Girls), and it features production from her frequent collaborator Fred Macpherson of UK indie outfit Spector. The track sees April explore the kind of unshakeable and nostalgic love that permeates and often shapes our lives. It comes accompanied by a vibrant, lighthearted video that further expands on this concept. In her words, “‘Piece of Me’ is about that feeling when someone else is a part of you - that no matter what, they will always be like a time capsule of a different time when you were a different person. It’s about loving someone. Aside from the lyrics of the song being about heartbreak, the song feels warm, uplifting & nostalgic.”