SOFY - Egomaniac (Official Video)

Addictive wit and earworm chorus’ have seen SOFY brand her name into the world of alternative-pop, further cemented with the playful ‘Egomaniac’, released October 14th, an unfiltered release which presents a high-energy extension of her sound.

The single lands off the back of a career defining moment for SOFY, whose trajectory continues to grow exponentially. Bringing an undeniably refreshing sound to modern pop music and being a huge football fan herself, it was inevitable that previous single ‘Big Talk’ was selected for the FIFA 23 soundtrack, placing SOFY’s name alongside many incredible others, including Loyle Carner, FKA Twigs, Slowthai and ROSALIA. With the game played by millions around the world, it is this momentum for ‘Egomaniac’ that see’s SOFY continually hit the ground running with each of her releases.

In anticipation of her second EP ‘Bored in Colour (Pt.2)’, SOFY delivered her first exciting instalment, ‘Big Talk’, that aside from the FIFA 2023 Soundtrack success, also turned heads throughout the media world, receiving high praise from Dork, Noctis, House of Solo and Record of the Day. Further support came from Radio 1, having impressed Mollie King for a ‘Future Pop Track’ slot and receiving 2 plays by long-standing SOFY supporter Jack Saunders.

“This next artist - I mean, I'm loving this track from her. It's a kind of ‘Easy Life’ feel to it, and it's another track actually to be featured on the new Fifa 23 soundtrack. This is SOFY and 'Big Talk' on Radio 1". – Mollie King, Radio 1

Packing SOFY’s most dynamic vocal performance to date, ‘Egomaniac’ shelves her hip-hop influences in trade for a punchy indie-pop rhythm, brilliantly paired with loose, conversational verses and upbeat chorus’ - a contrast which gives the release a sense of unpredictability and excitement throughout.