Subculture - EVERY LITTLE THING SHINES GOLD (EP)
Haifa-born, London-raised producer/artist Subculture shares his latest EP ‘EVERY LITTLE THING SHINES GOLD’ (out 17 November) with focus track The Born Again Feat. Daniel Briskin via Twisted Hearts Records. On the 5-track EP, Subculture presents his sketchbook of genre-fluid ideas, playfully blurring the lines between Hip Hop, Indie, Electronic and Progressive R&B, affirming a career grounded in multiplicity and blurring categorisation. Subculture recruits a team of feature artists from vastly disparate worlds leaning as far into the light with Daniel Briskin on kitschy Alt-Pop lead-single ‘The Born Again’ as he does to the dark with West-London Psychedelic Hip Hop artist Onoe Caponoe on the apocalyptic Prodigy-inspired ‘Tear Drop Funk’. The intro track ‘Mangled Martian’ immediately takes the listener to space with it’s Psych-Rock guitar, dusty Trip Hop drums and LA/NY feature artist Edwin Arzu while the playful ‘To The Window’ puts the 2002 Lil Jon classic on it’s contextual head. Watch the high-poly 3D animation for The Born Again showing the two artists walk down an endless hamster-wheel street floating in infinity made by Kalista Kontogiannis.
On the EP, Subculture says: "My intention is always to create unique moments, with genre and sonic palette as my ingredients. The lead single ‘The Born Again’ was made during a period where I was obsessing over classic Bowie and Beatles songs at the piano. I wanted to combine that kind of classic song-writing with the colours of 2022 kitschy Pop. The song is about the worry of becoming a worse person because of too much artistic obsession. I wanted this EP to capture my obsession with genre, flirting with the middle ground and to take my listeners on a journey that despite all contradictions somehow makes sense.”
Gorillaz-approved producer/artist Subculture continues to bridge the gap between future and old; taking references from Indie, Psych Rock and Jazz and coupling them with 21st Century Electronic and Hip Hop. His ability to seamlessly manoeuvre between styles in his collage-style of production has brought some of the UK’s hottest artists to his studio (Hak Baker, Nao, Jelani Blackman, Rachel Chinouriri, Joy Crookes, Tiana Major9, Louis Culture).