Apollo Brown + Philmore Greene - Cost of Living (Album)
What are the consequences of living in this f**ked up world? Within the first few seconds of their collaborative album, Cost of Living, rapper Philmore Greene and producer Apollo Brown articulate this question with unequivocal clarity. It’s an inquiry that looms at the core of their elegiac and existential soundtrack to modern inner city life. How can one escape the systemic traps that have ensnared generations since time immemorial? What does it mean to make the right choices? And if you emerge from the chaos to live a beautiful life, how do you overcome the survivor’s guilt and lingering trauma?
Cost of Living is an album full of authenticity that can’t be faked. These are songs that betray the scar tissue. Contemplative fire. Verité films of the westside of Chicago. It’s this noirish part of town that nourished Greene and gave him nightmares. The place where he saw his first dead body in his early teens, where he lost his brother to the street violence only a few years later, and where he turned to the pad, pen and microphone as a refuge and way to share his hard-fought wisdom.
The themes are nothing less than life and death. A lifestyle of endemic poverty, opportunities denied and dreams deferred. With a roll of the dice you can receive death, prison, or a path out. As the scratched vocals of Common echo on the hook to “Steep Life:” “rappers and hoopers, we strive to be like.” Greene is all too aware of reality. Like the former Common Sense before him, he has created a canon of morals and integrity that eschews sanctimony. The testimony of someone who has seen dope runners and villains, broken passions and cold-blooded betrayals, the consequences that can befall you in the concrete jungle if you’re not careful (or even if you are).
Behind the boards, Apollo Brown creates a cinematic backdrop of tense, moody strings and hand-of-god drums. A reminder of why he’s already become a rightful heir to the throne of Pete Rock, J Dilla, and DJ Premier. As Pitchfork recently raved, the Detroit producer’s “fidelity for the grime and grit of rap’s second Golden Age goes beyond simply trying to recreate DJ Premier beats. Flourishes across his instrumental projects and over a dozen collaborative albums unearth the passion he puts into his art.”
Philmore Greene is an ideal match for Brown’s sumptuous canvasses, an MC who the Chicago Reader has hailed for making “confident, luxuriant boom-bap.” But it’s his ability to convey complex emotions, empathetic street narratives, and heartbreaking pathos that make him singular. Consider the sharp detail of his words on “Welcome to the Ave,” where he name checks the dice games, “all my n**’s grinding in the same clothes as yesterday,” the robberies and larcenies, the street pharmacies, the “question marks where the fathers be.”