Multi-talented rapper French The Kid today returns with the raw and unfiltered new track “SNOW”, a conclusory statement from a milestone year which saw the release of his esteemed debut mixtape “Never Been Ordinary”.
 
“SNOW” is layered with haunting strings and wavering synths, French The Kid expertly weaves emotive and authentic verses over hard-hitting 808 subs and the contrasting, dreamlike melodies. The latest track boasts production credits from frequent collaborator Lovelife (Central Cee, Digga D), the esteemed producer’s raw sample usage and sombre tones provide a strong backbone to the razor-sharp lyricism and melodic hooks.
 

“Felt like I needed to give my fans something to press play on over this Christmas break. Put the volume up and get into this!” - French The Kid

 
The latest track arrives bolstered by a video directed by the critically lauded Teeezy and follows the razor sharp recent release “White Wine”. French effortlessly runs through verses on the estate, showcasing his lyrical prowess amidst cold multi-storey buildings and nocturnal car parks.