Custodian - Rise (Official Video) + 10 Questions

North London based Rap artist Custodian releases his single ‘Rise’ from his self-made independent record label Nine to Five Entertainment. Flaunting his early success, whilst uplifting his community with words of empowerment and business ownership the track takes us through a clever storyline which covers issues of politics, covid and its grip on today's society.

Custodian is ready to tease the senses of his fans with the music video inspired by the style of well-known video games such as Call Of Duty and GTA, filmed by Will Fidler from the renowned Oliver Brian Productions (Nafe Smallz, Fizzler). Shot in a mysterious location in Sheffield, it hopes to reflect the tracks spooky, haunting production and features biohazard neo-nazis, covid vaccines and even a Boris Johnson impersonator. The impressive production behind the video makes for an enticing watch which features a clever social commentary on issues raised in the UK today.

‘Rise’ is a metaphor of several social problems and injustices from the gang violence in the streets to mental health issues, addictions and financial frustration. Standing up and rapping for people who haven’t got a voice, Custodian’s commentaries are about real life topics he's been through and seen already in his young life. He believes to make the world a better place, we all must first listen to those who don't have a chance to be heard. This leads him to his single which expands on their toils, “You wouldn't even know about it unless someone shows you or speaks about it.”

Custodian sat down with Wordplay Magazine to answer our infamous 10 Questions:

1.So tell me, how did it all begin? What sparked your love for music?

What sparked my love for music was my late father. He used to play a lot of rap music especially in his car when he would pick me up or drop me home from school or his house so my love for it just started growing from there.

2. Who are some artists that influence you and that you want to work with in the future?

Kendrick Lamar, J. Cole, KRS One, Nas, Earl Sweatshirt, D'Savage are the artists that I would love to do a song with. They have definitely influenced me to want to work more at my craft and go harder with each release.

3. What projects do you have coming up and can you give us any info on them?

I’ve got two new songs under my belt that I’m looking to drop this year for my fans and I’ve got a possible new music video on the horizon.

4. How would you describe your sound?

I would describe my sound as unique and highly needed in the uk scene as a lot of artists nowhere days sound the same.

5. What's your proudest moment to date so far as an artist?

My proudest moment to date has been me being featured on link up tv’s website having an article written about me. I'm very proud it's like a dream come true.

6. Do you have any advice for our readers who may be trying to play the mad game of music?

First things first I would like to say to anybody reading this don't lose hope. Through the most high anything is possible you just gotta be patient and keep grinding wisely and things will eventually work out for you trust me just be patient and keep focused.

7. Are there any artists on your radar right now that we should check out?

Yeah there's ,Ezy Blk, Bobby Kush, Lilsccrt, D'Savage.

8. What albums are on heavy rotation on your Spotify playlist currently?

Kendrick Lamar's - Damn and 2pac - All Eyez On Me, and D'Savage - BPL are on heavy rotation been listening heavily to these albums.

9. What do you like to do when you're not making music?

I like to read, give to the homeless, spend time with family, reflect on my life , go to the gym, count money, and watch movies.

10. Name Three things you can't live without when in the studio?

A bottle of water, pen and notepad.