New England's Jay Gudda is admittedly brash staying unapologetically true to himself with new video, Slay. Co-Prodcued by himself and Ammo, The Ventige Co. directed visuals highlight the authenticity and sincerity found in the track. "Duality is part of life, and we can choose to either battle or embrace that. I chose to embrace the madness and do everything my way" says Jay.