WORDPLAY

View Original

Amethyst - Boys (Official Video)

Following the release of her debut EP ‘Get Comfortable’ earlier this year, London based soul/R&B singer-songwriter Amethyst returns with her latest single ‘Boys’, out everywhere now.

Amethyst also shares a stunning music video to accompany the track. Directed and styled by Amethyst and Kimberly Fua, and featuring an all female / queer team, the music video highlights the beauty, vulnerability and strength of womxn. “I wanted the video to be as simple as possible and not be highly edited or over the top. I wanted it to highlight the true beauty of women, our vulnerability, our strength and the support we have for one another. All those women in that video will have gone through some kind of abuse by a man and it’s sad to know that fact. I wanted to show our anger and disappointment about the way we are treated by men and how we long for them to do better, whilst equally showing that we are incredible beings of our own and not to be messed with.”

With ‘Get Comfortable’ receiving a wealth of praise from the likes of Rinse FM, BBC Introducing, BBC Asian Network, No Signal, Jazz FM and Foundation FM, and glowing reviews from Wordplay, Alfitude and more, Amethyst shows no sign of slowing down.

Amethyst’s latest single ‘Boys’ once again showcases her unapologetic lyricism, paired with her sultry and soulful vocals on what she calls ‘a soundtrack to calling men out on their behaviour’.

See this content in the original post