One of the most promising upcoming young artists to break out of the UK music scene this year, East Londoner Prinz continues his impressive rise with ‘All Night’, his new single out on 13th October.

‘All Night’ is the latest head-turning release by this emerging talent, poignantly conveying the yearning for a past relationship, with lyrics expressing the heartache of staying awake and trying to move on from the past.

With over 3 million online fans, the breakthrough star’s upward trajectory is best displayed by his numbers, growing at astronomical rates since the beginning of 2023: Instagram up 762%, TikTok up by 128%, Spotify followers up 736%, and YouTube subscribers up by 3653%.

Prinz’s social success has translated to streaming with over 120 million streams across his releases, and ‘All Night’ has already shown signs of having similar success, with teaser posts garnering 14 million views & over 7k UGC on socials.

Even at such a young age, Prinz is carving his own path in the UK rap scene, with his numbers proving that he shouldn't be slept on. His last single 'Highs & Lows' featuring fellow internet star Gabriela Bee stayed in the Official Charts top 100 for nine weeks, peaking at #47 and gaining support at BBC 1XTRA, KISS & KISS Fresh, having arrived on a hype wave on social media with over 150k creations, 80 million videos views on TikTok in the week before release.

Since his 2022 debut single ‘Peter Pan (feat. Liilz)’ Prinz’s social following has skyrocketed, with 1.1 million on TikTok and 600K YouTube subscribers, and after this success he transitioned into a full time musician instead of just somebody who is known on the internet. His next single ‘Beautiful Day (Thank You for Sunshine)’, became another viral sensation, clocking up 55 million views on his TikTok channel before release. So far, both tracks have accumulated over 57 million DSP streams.

With ‘All Night’ this young Londoner continues to raise the bar for content-creating musicians.