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PREMIERE: Emeka - Chulita (Official Video) + 10 Questions

Taking pride in both the creation and production of Chulita. Emeka draws inspiration from influential artists such as Jhayco and Rauw with the aim to craft an exquisite fusion of Spanish and English, seamlessly intertwining Trap rhythms with the vibrant beats of Reggaeton. This unique combination culminates in an electrifying twist towards the climax, akin to the signature transformations found in the works of a virtuoso like Mike Dean, ultimately transcending the listener to an entirely new musical realm.

Discover the captivating evolution of an artist who defies expectations and embraces their multicultural roots. With a Spanish and Nigerian background, this innovative producer, singer and songwriter has transformed their sound into a mesmerising blend of Spanglish and Afro- infused rhythms. While their earlier single earned them a spot on Spotify's prestigious 'Spotify & Chill' playlist, their current musical endeavour promises an exhilarating experience where cultures collide. Brace yourself for a unique fusion that celebrates cultural diversity.

Emeka sat down with Wordplay Magazine to answer our infamous 10 Questions:

1. So tell me, how did it all begin? What sparked your love for music?

I grew up in a musical family. My Dad used to play the saxophone growing up and my mum was a singer in a band when she was younger too. Music has always been around me from both sides, my dad would play a lot of Jazz, Soul, R&B and Hip Hop records and my Mum would introduce me to Flamenco, Salsa and other type of music from Spain. From about the age of 5 or 6 I knew that I wanted to be a music producer and I’ve been on the path ever since. More recently I started to develop my own artist project that I produce and record myself, which brings me to where we are today.

2. Who are some artists that influence you and that you want to work with in the future?

Some of my earliest influences were the super producers of the late 90’s - early 00’s. Pharrell, Scott Storch, Timbaland etc. I knew every producer on every record, these guys and their styles are a big part of my sound and swag. Travis Scott is another key influence for me - His dark aesthetic and sound are something I draw from, he’s someone who takes the production seriously and it shows. Lastly, Spanish-speaking artists like Rauw Alejandro and Bad Bunny have influenced my style a lot recently. I think their writing styles are really unique and they know how to make undeniable records that everyone can enjoy around the globe regardless of language barriers.

3. What projects do you have coming up and can you give us any info on them?

I’ve been stacking up some really solid singles and working with some really awesome creatives. I’ve definitely got enough material for a project of some sort, but I want to wait for the right time. I really value the idea of an album or cohesive project but it can’t be rushed It needs time, dedication and love for it to last forever - who knows what 2024 will bring!

4. How would you describe your sound?

My sound is draws from Latin, Spanish and African music and also incorporates elements from contemporary Pop, Trap & Hip Hop. The overarching style is dark & moody but also energetic and hard-hitting. I perform both in English & Spanish in my tracks - I think this blend makes my sound quite unique and refreshing.

5. What's your proudest moment to date so far as an artist?

Too many to count - I’ve been in this game for a while now and I’ve come so far, so every moment I’m still able to chase my dream is a proud moment for me. With that being said, I was recently featured on BBC Introducing for my single ‘Chulita’ which was an amazing experience.

6. Do you have any advice for our readers who may be trying to play the mad game of music?

This mad music game can be a lot to navigate especially for a new artist. It’s important to be clear that everyone’s journey will be different so try not to be too preoccupied with what’s going on around you, use every available minute you have to develop your craft because your time will come and you need to be ready - no excuses! Be decisive about what you want, how you want to sound/look etc and make a long term plan for the steps you need to take to achieve the end goal. Be honest with yourself and collaborate as often as possible, every day is a school day so get ready to learn.

7. Are there any artists on your radar right now that we should check out?

I want to take this opportunity to shout out some of my collaborators and friends. Bradley Winter is a dope artist I work with often, he’s based in Birmingham and his sound has Post Malone/Kid Laroi type vibes - he’s next up fr; Lisey Tigra is a Latin artist that I’ve had the pleasure of working with recently, she’s really owning the Latin rockstar vibe and pushing the sound here in the UK; JAK is my long-time friend and frequent collaborator. He’s a super cool producer and top-notch engineer who worked with me on bringing the best out of my tracks. His style is a blend of R&B/Garage/Electronic which is really unique - make sure you go check out all of these guys.

8. What albums are on heavy rotation on your Spotify playlist currently?

The new bad bunny album definitely got a few spins, there’s some cool vibes on there. I’ve also been rinsing the latest Rauw project Playa Saturno, there’s something about reggaeton in the car that just makes the journey’s better. I also enjoyed the Travis album, I liked that it was experimental and heavy on the vocal production. It was cool to see Travis approach a project that was less radio-ready but definitely one for the fans.

9. What do you like to do when you're not making music?

When I’m not making music I like to be out in nature, I think it’s important for all of us, but for creatives in particular Its essential to breathe some fresh air and escape the grind every now and then. I also love films, I’m a huge horror fan - I’ve seen every scary film ever made! Both of these things really reflect my personality and ultimately come through in my music.

10. Name Three things you can't live without when in the studio?

I need a version of FL Studio. FL is my best friend and I’ve made all of my best music using it. I’ll definitely need some snacks too - sour sweets, popcorn, crisps; surprise me! Lastly I like scented candles too, something with vanilla in it always set the vibe.

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