Crownz - Where Dem Dey (Official Video)
Introducing Cameroonian rising star CROWNZ with his brave and fearless new single ‘WHERE DEM DEY’. Coming on the back of the success of his summer hit track ‘My Mind’, which has amassed nearly half a million plays online, ‘Where Dem Dey’ serves as the precursor to Crownz’s highly anticipated upcoming EP arriving in early 2024 via French independent label MCP Group. The empowering afrorap and dancehall fusion track ‘Where Dem Dey’ is a call for listeners to stand firm against oppression and injustice. Released against a backdrop of suppression and adversity in his home country Cameroon, Crownz is encouraging his people to stand on business, as he aims to bring prosperity and power back to the people. According to Crownz, “We are the voice for those who can’t speak up. The nation is going through trying times, and all I want to do is fight for my people that are being suppressed”.
‘Where Dem Dey’ is more than just a musical composition; it's a resonating anthem of empowerment and resistance. Crafted in the vibrant atmosphere of Senegal, Crownz and his producer Jayon OTB have birthed a song that transcends mere soundwaves, becoming a rallying cry for unity and strength for his community in Cameroon. The use of hip-hop chords lends the track a unique and captivating rhythm, syncing perfectly with Crownz's vision of a track that not only resonates with listeners, but also vibrates with a frequency of empowerment, resistance, and activism. The song represents his commitment to defend and advocate for his people, especially during these trying times. It's a declaration of his role as a protector and a leader, fighting against the suppression faced by his nation.
At the heart of ‘Where Dem Dey’ lies a profound message that questions the status quo, and challenges the fears that stop us from rising against our oppression. Crownz reflects on the feeling of being at war, not just in a literal sense, but in a fight against societal injustices. His goal through this song is to restore faith, courage, solidarity, and power among his people. This sentiment is visually brought to life in the music video for ‘Where Dem Dey’, with Crownz turning the streets of Cameroon into a canvas depicting the raw and unfiltered realities of life, while also showcasing the strength and courage of those who are often unheard and unseen. Through ‘Where Dem Dey’, Crownz is making a bold statement and inspiring action, underlining his role as an artist who doesn't just create music, but sparks significant change.