NF - HOPE (Official Video)

Photo credit: Jon Taylor Sweet

Michigan rapper NF returns with the stirring new single “HOPE,” out now via NF Real Music/Virgin Music / EMI Records. The lead single from his fifth album, also called HOPE finds the multi-Platinum hitmaker at his most raw and unfiltered as he assesses his musical journey thus far and looks to the future.

The track is accompanied by a suitably uplifting visual, which captures the MC’s defiance and authenticity.

HOPE is the fifth studio album from the Billboard chart-topping, multi-platinum rapper. Known for rapping quick-witted lyrics over hip-hop beats and cinematic production, NF has built an obsessively loyal fanbase that has earned him the ranking of one of the Top 50 Most Streamed Rappers of All Time and established NF as one of the most consumed artists today. NF’s HOPE is a 13-track album boasting notable Grammy-nominated features with singer/songwriter Julia Michaels and rapper Cordae.

“What’s my definition of success? Listening to what your heart says,” NF spits. “Standing up for what you know is right while everybody else is tucking their tail between their legs.” He then repeats the question and elaborates on his response: “Being brave enough to dream big, grinding when you’re told to just quit.” NF shares his personal statement on perseverance in the face of adversity and what it takes to succeed. “It’s believing in yourself when no one else/Does it’s amazing/What a little bit of faith can do/If you don’t even believe in you/Why would you think or expect anybody else/That’s around you to,’ the song shares.