Ash Olsen - The Juice (Official Video)

There is no one out there doing it quite like Ash Olsen at the moment. At a time when genre is still undeniably gendered, Olsen brings a fresh wave of androgynous releases that challenge anyone to categorise her music.

With an ever-growing fanbase spanning London, Los Angeles and Oslo, Ash Olsen delivers another single into eager ears, in the form of “The Juice”, out this April 14th. The track arrives with LA shot music video as Ash takes us through the leafy suburbs of the Hollywood hills.

“The Juice” is set to wet appetites ahead of Olsen’s debut appearance at the UK’s biggest tastemaker festival, The Great Escape Festival, next month, where she’ll be taking to not one, but two stages over the weekend. With no time to slow, Ash will then perform at Scandinavia’s biggest festival, Roskilde Festival, in June, followed by festivals in Poland, France, and Norway. Olsen’s potential to dominate the European territories is on a fast-rising upward trajectory.

““The Juice” is about me just ranting out my own feelings in my own way.. I just felt some type of way and wanted to turn those feelings into a song. It’s hard to describe exactly what but that’s what I love about music.. that anyone can interpret it how they want.” Ash explains.

Within her home Territory of Norway, Ash has already secured the status of being a ‘2023 One To Watch’ having already climbed to the top of the local ranks and is considered as ‘the next big thing’ to take to international waters. Domestic successes include a plethora of nominations at the Norwegian Grammys last year, being nominated as ‘Newcomer of the Year’ at another highly influential Norwegian awards, P3 Gull, and receiving ardent support from one of Norway’s biggest radio stations NRK P3, with ‘Ash Olsen’ being a name heard across national airwaves.