Sú North - Yellow (Official Video)

Photo Credit: Jordan Lewis

Alternative hip hop/rap artist Sú North (previously known as Sharif Hassan) is back with his latest single, “Yellow,” and its accompanying music video. The track, which masterfully blends all of the trappings of lo-fi rap, indie rap, contemporary hip-hop, and chill-wave, explores themes of self-love and unbridled joy. This is the brand of Sú North, who is known for his introspective and charismatic lyricism. Upbeat, ambient verses are led by simple, melodic piano, infectious bass lines, dance-worthy drum beats, and smooth trumpet coming in at the end. With a chorus taking inspiration from Coldplay’s track of the same name (“And it was all yellow”), “Yellow” provides a welcome break from the chaos of everyday life.

“The track was created out of the joy self love brings, the joy I have for others I love, and the joy of other people loving me,” he shares. “Yellow is a color associated with the sun. It symbolizes optimism, energy, joy, happiness and friendship.” The music video, which was shot in the Bay Area and directed/edited by Sú North alongside producer/DP Marcel Scott of Summit Sessions, takes viewers on a cinematic journey. Coated in warm tones and bright lights, scenes of seascapes and intimate moments under blankets contribute to the track’s soothing qualities.

Born and raised in Harlem, New York, Sú North delivers a unique alternative style that is deeply rooted in his knack for lyricism and lifelong interest in slam poetry. Sú North embodies the definition of versatility and creativity. As a cinematographer and creative director, he brings a unique perspective to musicianship, understanding the importance of marrying visuals and sonics for a full artistic experience that is all his own.