Koncept, the Queens, New York raised artist made a name for himself in the home of hip-hop, and then made it known globally.

From starting his career working at Fat Beats Record Store in NYC with Brown Bag AllStars, to releasing his album "Awaken" featuring Marco Polo, Royce da 5'9", G Koop, and more, to his EP titled "The Fuel" released with the support of Red Bull, to then partnering with Sony Music Asia, and touring all over continent, featured on radio and TV, newspapers, performing at Olympic Stadium with Wiz Khalifa, to releasing his album independently titled, "Champagne Konny" and touring globally all over Asia, UK, Europe, Canada, Koncept built a brand with high notoriety all over the world.

With songs featuring Eminem / Shady Records Artist,  Royce da 5'9", iconic superstar Rick Ross, and more to come, Koncept is on the way to becoming a household name.

Koncept has been in the studio all year working on new music, and he’s now back better than ever kicking off with new lead single “Thriller”, letting you know, "it's close to midnight.”

As soon as you press play the energy will start to move through your whole body.  Koncept states in the chorus, "This is his Thriller, come alive!" and that is exactly what the intensity of this track will have you doing.

He even brings his dad alive for the ride on verse two.  

The track is produced by George Reichart (known for his work with Macy Gray, MC Ren, Ice Cube, Coast Contra), and Mark "Keitel Jr." Lowe (credits with Reason TDE, Kendrick Lamar, Jay Rock, Ab-Soul, Westside Boogie, Black Panther Soundtrack, and more).

There's a lot that comes when you arrive at the destination you've been going towards. Things you expected, and things you had no clue about.