King Jai is making his long-awaited return with new single ‘Baby’.

With a high energy performance, Jai’s flow dances around the beat, showcasing his talent in full effect. His flow is enticing and there’s plenty of personality behind the words, with his rapping being confident and audacious throughout. The beat features an awesome sample, with the Baby vocal chop driving the track throughout, being used rhythmically alongside the rest of the production and horn chord stabs. The kick and snare punch right through, while the tops equal the energy with dynamic rhythms from start to finish. This is the artist’s first release to feature a self-produced beat, and what a track to set the bar with. We also see fellow rapper King Elway feature, hitting us with another great verse just to add to the already impressive track.

On the new release, Jai shares, “I made all these records potentially for my album but they all have a greater purpose and came straight from the heart!”

King Jai has made a name for himself across the music scene in the city of Atlanta as ‘the hardest working rapper in the game’. The Alabama-born artist creates music known as hi-vibrational hood music or HI-VI, releasing tracks that take the vibe of hood music and laces it in optimism and positivity, using his flow and melody to motivate his audience. A creative through and through, King Jai is also a producer, writer, actor and model, with his inspirational attitude making an impact across the industry. The artist’s music has been featured on various radio stations and received placements on multiple TV shows. He is a serial collaborator in his music and has opened for the likes of Gucci Mane, 2Chainz and K Camp.

With talent being beyond impressive, a huge likability and a work ethic like no other, it seems like only a matter of time before we see King Jai rise to the top of the industry. Now that he is back to releasing music, we cannot wait to see where he takes his sound, and what he’ll put out into the world next.