R&B newcomer Jayde Riannia’s new single “Own It” is an upbeat song about lust and ambitions, reminding an admirer to keep the fantasy alive.

The aspiring singer-songwriter fuses R&B, Neo Soul, and Dancehall to create her unique sound, which is showcased brilliantly with “Own It”.

The dynamic production and assertive lyrics strikes a chord with listeners of both genders and can also be interpreted as a call to female empowerment. As the lyric reads: “I’m the apple of your eye, no telling me that it’s a lie, you know it. You can’t resist me, one of a kind, just like fine wine, just own it.”

Jayde Riannia’s love for music began whilst growing up in a household of diverse personalities, where she was introduced to a wide range of music genres to which she would always sing along to. After many years of being complimented for her vocals, Jayde was motivated to start writing her own songs, fusing her passion of creative writing and singing.

Her debut single “Be Free” remix, released in 2022, was supported and praised by many, including plays on BBC 1Xtra by DJ Target.

Jayde Riannia is a promising singer with a loyal, supportive and growing fanbase. Her sound is described as a mix of Summer Walker and Steflon Don. Jayde is embarking on her music career with a collaborative and humble mindset, aiming to be recognised as a feel-good musician who is always true to herself.

Connect with Jayde on Instagram.