Keanan - Butterscotch (Single)
Fast-rising talent Keanan whets appetites with his irresistible new single ‘Butterscotch’, out on August 4th.
‘Butterscotch’ is a sweet-tasting summer anthem that will leave you craving more and more. Retro-inspired, Keanan describes the track as “funky pop with a twist” as he brings his playful rap energy to the table. Ingredients include a bouncy bassline, groovy horns and a memorable chorus that can only be described as euphoric, transporting listeners to the dancefloor as the viral star delivers the perfect song for the summer.
Tastefully compared to a sugar-rush sensation, Keanan explores themes of self-confidence and admiration, reassuring the audience as the song builds. Reminding them of their beauty, their worth but also recognising his own worth in the process through the use of slick wordplay and metaphors. ‘Butterscotch’ is a cheeky yet empowering track that sees Keanan confidently enter a new sound landscape with his own unique flair still very much in the mix.
Rising star Keanan is a Cheltenham born artist who has accumulated over two million views on TikTok by dazzling audiences with his playful punchlines and colourful delivery. Writing rhymes from the age of thirteen, the ‘Country Boy’ hitmaker Keanan has been praised as an exciting, new talent in the music landscape. Since receiving special “spotlight” recognition from BBC Radio 1Xtra and BBC Introducing for his extended project Exhibit Green, he has recently been selected to feature on the Coca-Cola and GAY TIMES ‘Breakthrough’ campaign, which highlights some of the best unsigned LGBTQ+ music talent in the UK and Ireland. He will be performing at Brighton Pride, Boardmasters, All Points East, Witcombe Festival and Electric Picnic throughout the summer.
Often described as a "trailblazer", Keanan uses his platform to break boundaries and promote positive representation as an openly gay rapper. Throughout his life and career, he has challenged stereotypes by continuing to pave his own lane through his sound and self-expression, as he hopes to inspire the next generation. When it comes to the stage, he has previously shared line-ups with artists such as Cat Burns, Mae Muller, Tinchy Stryder, Dreya Mac and Sugababes. Following his performance at their most recent awards, Keanan was named a ‘One to Watch’ by Youth Music and has a very exciting year ahead.
‘Butterscotch’ is a sign of things to come from this unique and dazzling young talent. Keanan is one to watch.