Sú North ft: Jada Imani - Waves (Single)

Alternative hip hop/rap artist Sú North (previously known as Sharif Hassan) is back with his latest single, “Waves,” and its accompanying promo video, set for release on July 28th. The track, a balanced blend of lo-fi jazz, indie, and alt hip-hop, features the hypnotic vocals of Jada Imani along with violin (Joylin), background vocals (Cheska Cruz), guitar (Brittany Heys), and the rest of the record produced by North. Sú North, known for his introspective and charismatic lyricism, tackles the turbulence that can come with healing. According to North, the track, “...tells the story of the challenge learning to love yourself brings, and the joy it brings taking that journey.”

Born and raised in Harlem, New York, Sú North delivers a unique alternative style that is deeply rooted in his knack for lyricism and lifelong interest in slam poetry. Now based in the Bay Area, Sú North embodies the definition of versatility and creativity. As a cinematographer and creative director, he brings a unique perspective to musicianship, understanding the importance of marrying visuals and sonics for a full artistic experience that is all his own. Similar artists include lausse the cat, The Sihouettes Project, Andre 3000, and Kendrick Lamar.

When creating “Waves,” North tapped into his feelings following an intensive therapy session, something he is a strong advocate for. “This song was written to help myself and others embrace their ‘battle scars’ from all different walks of life,” he shares. Throughout its composition, North sought out female Bay Area musicians to highlight their talent in the underground community. Imani, whose own successful releases blend R & B, funk, hip-hop, and soul, is a voting member of the GRAMMYs Recording Academy. She shines throughout the track, her vocals soaring and complimenting North’s seamless transitions from singing to rapping himself.