After catching fire with one of the most viral songs of the year, 25-year-old rising artist Paul Russell unveils the upbeat and undeniable music video for his rapidly rising single “Lil Boo Thang”.

The accompanying visual perfectly complements “Lil Boo Thang,” featuring Paul and friends outdoors for the ultimate cookout. Re: the video, he commented: “We wanted to make something lighthearted that captures the fun of the song, so we threw a cookout and built a story around it. The video has a lot of references to some of the classic stuff I grew up watching, like Will Smith’s ‘Summertime’ video and Spike Lee’s camera work.”

“Lil Boo Thang” has popped off as the feel-good anthem of the fall. Beyond 10 million views on TikTok and 1 million “creates” on Instagram, it has reeled in north of 20 million total streams so far. It notably debuted in the Top 10 on Spotify, clinched #3 on the iTunes Overall Top Songs Chart, and soared to #1 on the iTunes Top Pop Songs Chart. Right out of the gate, Billboard hailed it as “infectious,” and The Philadelphia Inquirer praised the song as “breezy” while Just Jared dubbed it ”catchy.”

“Lil Boo Thang” is racing up the radio charts and reaching a diverse audience. Top 40 leads the way where’s it building at #26 Top 40, Top 30 Rhythmic and Top 30 Hot AC.

The track also notably follows the success of Paul’s previous single “Ms Poli Sci,” which has gained 8 millions views on TikTok and over 15 million overall streams to date. It also marks the first taste of new music to be released with Paul’s new label home Arista Records.