TheSystemDontWork Records’ Baby J & NE$$ join forces to bring you the lead single ”Stick Up Kids”, from their forthcoming full-length LP ”The Price of Bread”.

"Stick Up Kids" is more than just a song; it's a haunting exploration of abject poverty, seen through the innocent lens of a child growing up in the so-called "First world." It peels back the layers of societal neglect and exposes how circumstances can mould individuals into reluctant participants in the shadowy theatre of "street life." This track serves as a poignant reminder of the intricate dance between adversity and identity, a dance that often leads down unexpected, perilous paths.

“Stick up kids” is an anecdotal masterpiece that tugs at the very core of our existence. It’s a compelling narrative, an unfiltered reflection of life's harsh realities, chronicling the early adolescence of an at-risk youth on a precarious journey towards self-discovery. This mesmerising track paints a vivid portrait of a child of an immigrant single mother, who grapples with the relentless taunts and jeers of classmates, all stemming from the burden of poverty and a wardrobe deemed unremarkable.

Yet, as the story unfolds, we witness a power shift that sends shockwaves through the storyline. Dre, our protagonist's main tormentor, finds himself cast in a role reversal he never expected. Driven by years of pent-up anger and an insatiable thirst for retribution, our protagonist delivers a bitter reckoning upon Dre, unwittingly setting in motion a dark descent into the unforgiving realm of violence and crime. The song ventures deep into the murky waters of morality, laying bare the tangled web of consequences spun by choices made in the relentless pursuit of identity, respect, and the most basic of human needs.

Baby J’s sinister beat that underlines this lyrical journey is nothing short of hypnotic, pulling the listener deeper into the story's dark heart. As our unflinchingly candid narrator NE$$’ navigates the labyrinth of emotions and choices, "Stick Up Kids" becomes a mirror reflecting the harsh realities that too many face daily. It's a call to attention, urging us to examine the complex interplay between economics and psychology, and to contemplate the stark consequences of a world that fails its most vulnerable.

In the world of underground hip-hop, "Stick Up Kids" stands as a testament to the power of storytelling, delivering a visceral experience that lingers long after the final note fades away. This track is more than music; it's a wake-up call, a voice for those who have been silenced, and a stark reminder that beyond the smoke and mirrors of “affluence” celebrated in popular culture lies a world that often offers little more than empty promises.