London-based singer, songwriter and producer Reuben Aziz delivers new single ‘come thruuu’ via Alamo Records.

A minimalist R&B-infused production fused with Reuben’s sultry vocals captures his raw vulnerability through lines such as “I know that you misunderstood just like me”. The accompanying video shows Reuben hanging out with friends in the studio - his natural habitat - and the basketball courts, two locations synonymous with his teenage years. The 20-year-old continues to streamline his workflow and build on an evolution of his ethereal sonic that connected with audiences far and wide for viral hit ‘find u’ and recent single ‘Running’.

“It’s a fun song that I started back in the summer whilst visiting my boys in Denia. i wanted to make something for the girls, a bop for the mandem, something you could hear in a club but also on a late-night drive..”

Music has always been a massive part of Reuben Aziz’ life. Raised on his father’s favourite artists, Tupac, The Fugees and DMX, he later found his influences in Frank Ocean, and Pharrell, to name a few. Reuben is a self-taught vocalist and guitar player who began writing music at age ten and producing at fourteen; it’s safe to say music was his first love. Having spent his teens on a mission to become a professional basketballer, the former 6’2 point guard had a creative pivot during lockdown, which saw many of his rap freestyles go viral. The 20-year-old vocalist credits his restless energy with helping establish his developing sound that conceives a brew of modern soul-intoxicating lyricism poured with a saccharine falsetto. The infectious sped-up version of his love letter ‘find u’ increased his global awareness and established his name further in the UK scene. Longevity and legacy are as much the new dream as Reuben Aziz is becoming the new tomorrow.

As an incredible listener, Reuben has always utilised conversations with friends and family to influence his songwriting and ensure that common relationship factors lead to his musical storytelling. Reuben’s recent single ‘Running’ garnered support from COLORS, Wonderland, Notion, GUAP and more before releasing his acoustic version to showcase his true vocal abilities. With no sign of slowing up, ‘come thruuu’ is the beginning of a creative role as he looks to cement his name in the burgeoning scene in 2024.