Deema - DOG WITH A £ (Single)
Picture Credit: @Lukerowanphoto
Peckham-born rapper Deema unleashes his powerful new single, ‘DOG WITH A £’, the fifth track from his highly anticipated EP of the same name, set to drop on November 28th. Riding the wave of his recent double release, this track showcases the rising star’s gritty, unmistakable Rap style. ‘DOG WITH A £’ is a heartfelt homage to his hometown of Lewisham, woven with an impactful speech from Elf Kid, the mentor who recognised Deema’s talent early on. Elf Kid has been instrumental in Deema’s introduction to music, guiding him into the world of pirate radio through his grime collective, The Square. Produced by Cotton, this track dives deep into Deema’s internal battle to balance his ambition in music with the harsh realities of daily life. With ‘DOG WITH A £’, Deema returns to his soulful Rap roots, delivering witty, relatable lyrics over smooth choruses whilst representing the area that was influential in his journey and growth.
Deema’s musical journey began with his dad’s iPod, exposing him to artists like Skepta, Arctic Monkeys, Dizzee Rascal, and Jamie T, which heavily influenced his sound. During his school years, Deema played drums and met his producer, Dom Valentino. Passionate about grime, Deema and his friends would write lyrics and freestyle, eventually catching the attention of Blakie, who invited him to perform on a radio show with his Lewisham-based grime collective, The Square. This pivotal radio performance launched Deema’s career, leading to gigs on Rinse FM, performances alongside BBK, and at Wiley’s Eskimo Dance and Reading Festival. Deema’s solo career took off with the release of "Chew Your Food" in 2020, featuring the fan-favourite track "Hash Brown," showcasing his lyricism and dynamic flow. His 2021 EP "Rainbow," produced by Grammy Award winner Venna and Dom Valentino, further cemented his reputation. In 2023, Deema released three more EPs, supported US rappers The Underachievers at The Garage in Highbury and Islington, and maintained a regular show at Balamii radio.
Deema is swiftly becoming one of the most respected voices in UK rap, known for his unique blend of humour and swagger. Dazed has called him “perhaps the happiest rapper you’ll ever hear,” a testament to his infectious energy and evolving artistry. Supported by tastemakers like NME, Complex, Clash Magazine, and Notion, the excitement for his forthcoming EP, ‘DOG WITH A £’, continues to grow. His previous releases—UK SYNTH, LIL RED WHIP, and C4LL MY PHONE—have demonstrated his versatility and distinct sound, with UK SYNTH featuring Bawo marking a pivotal moment in his career by achieving his highest first-week streaming numbers. The track’s success, which landed it on multiple editorial playlists, further solidified Deema’s presence in the music scene. ‘DOG WITH A £’, is the final release from his highly anticipated EP of the same name, Deema is excited to share this project with the world on November 28th.