Lithonia, Georgia’s BLO taps into raw emotion and hard-earned wisdom on his latest album, Soon. The 19-track project is a therapeutic journey that finds the rising rapper exploring the darkest corners of his past while holding onto the hope of brighter days ahead.

From the jump, Soon establishes itself as a deeply introspective body of work. BLO’s signature conversational flow allows listeners to feel like they’re sitting across from him as he unpacks his struggles and triumphs. The title itself is a mantra, with BLO sharing, “A change is SOON to come,” as a central theme that echoes through every track.

On standout cuts like “Hole Again,” BLO takes listeners inside the emotional toll of 90 days in solitary confinement. The haunting production complements his vivid storytelling, painting a bleak picture of isolation, loss, and the mental battle to stay hopeful. The weight of BLO’s experiences is palpable, but even at its most gut-wrenching, the album never loses sight of its ultimate message … resilience.

In addition, standout tracks like “I Love Yall,” and “A Year Later,” showcase his introspective side further, while highlighting his Atlanta roots. The project is a testament to his growth, both as an artist and a person, proving that vulnerability can be a source of strength. As BLO reflects, “I’m not the same person I was when I started music.” His evolution is evident in every verse and hook, marking Soon as a significant milestone in his career.

BLO’s honesty and energy ensure that his journey isn’t just his own—it’s one his fans will feel deeply. Soon is available now on all platforms.