French The Kid rounds off 2024 with a striking new single, "What Can I Say", showcasing his ability to blend self-assured cadence with heartfelt vulnerability. Made in Paris with renowned French producers and engineers Lucci and Laskrt, melodic and melancholic, the track features low-lit production that complements his direct delivery and introspective lyrics.

With the latest single, French The Kid delves into a more mellow soundscape, balancing sharp lyricism with solemn melodies. This juxtaposition creates a single that is as raw and relatable as it is sonically captivating. The track is a testament to his ability to explore multiple facets of his artistry.

“I've been making music with this sound for a while now. But I feel like going to Paris and working with Lucci and other talented producers that organically create this sound gave me a new energy. Felt like I had moved into a new gear. What Can I Say is a vibe. It captures a feeling. This track definitely provides my fans with an insight into what is to come from the new project”  - French The Kid

The music video for "What Can I Say" captures a hazy, nocturnal energy, capturing the freewheeling spirit of late-night motives. The visuals flow like a dreamlike montage, seamlessly weaving together party scenes, vibrant lights, and camaraderie with his crew. Bathed in moody neon hues and punctuated by quick cuts, the video immerses the viewer in an intoxicating atmosphere, where the buzz of the night blurs the lines between reality and reverie. French’s presence anchors the cinematic haze, exuding confidence and introspection against the backdrop of wavy beats.

"What Can I Say" arrives hot on the heels of "Tijuana", his previous single that captured attention with visuals shot during his recent Australian tour. "Tijuana" offered an energetic, sun-soaked anthem that celebrated his global reach while nodding to his unmistakable sound. Listeners were initially introduced to this new chapter with "Galahad," which has amassed over 2 million views and counting on YouTube.

The current series of releases follows last year’s critically revered mixtape ‘NO SIGNAL’, which highlighted French The Kid's versatility and deep-rooted connection to his craft. The project received a groundswell of support from the likes of  a Wonderland cover feature, NME, Clash, GQ, Complex, WAVE and more, the mixtape garnered over 70 million plays across streaming platforms and was a flag-in-the-sand moment for the esteemed artist.
 
French The Kid’s ever-climbing presence in the UK scene is impossible to ignore; his Daily Duppy freestyle has racked up 25 million views and counting, reeling off a string of bi-lingual (he can effortlessly switch between English and French), wordplay-heavy verses that turned heads around the country.  The versatility of this multifaceted talent shines through without fail; the Essex-born artist is as comfortable singing hooks and producing tracks as he is raining fire on beats with infernal delivery.
 
French has breached the chart with a string of singles and has received critical playlist and radio support from the likes of BBC Radio 1 (hottest record), 1XTRA Kiss, Clara Amfo, Jack Saunders, Kenny Allstar, DJ Target, Charlie Sloth & Rebecca Judd to name a few. His last project ‘Never Been Ordinary’ is the second highest charting debut mixtape in the UK in 2022, and has racked up over 200 million plays collectively. He has also teamed up with Clean Bandit and Rema on the single “Sad Girls” and jumped on a verse for Bad Boy Chiller Crew’s top 10 hit “BMW” remix. Look out for more in the coming months.