Black Sherif ft: Mabel - Zero (Official Video)
Ghana's rising star, Black Sherif, joins forces with one of the UK’s brightest pop stars Mabel in their new collaboration 'Zero,' produced by Joker. Together, they are on a mission to spread positivity and advocate for a "zero drama" manifesto in 2024, addressing the overwhelming chaos within the music industry. Despite being no strangers to the harsh realities of the online world, both artists transcend the negativity in their collaborative effort, urging others to "save your drama" in their direction. The accompanying video directed by Troy Rascoe (Burna Boy/Ed Sheeran/Rick Ross) captures volatile scenes of heated arguments and emotional outbreaks, with Black Sherif and Mabel at the epicentre, exuding calm amidst the storm surrounding them.
Black Sherif has emerged as a musical force to be reckoned with, captivating audiences with a distinctive fusion of Ghanaian authenticity and global allure. Hailing from the vibrant streets of Konongo, the 22-year-old sensation has garnered widespread acclaim for his thought-provoking lyrics and masterful melodies. From the groundbreaking 'Sermon' freestyle to noteworthy collaborations with the likes of Burna Boy, Popcaan, Odumodublvck and Vic Mensa, and his chart-topping single 'Kwaku The Traveller,' Black Sherif has undeniably etched his mark as a potent voice in the industry. 'Kwaku The Traveller' dominated music charts and took TikTok by storm, firmly establishing him as one of Africa's most influential creative minds. Following this triumph, Black Sherif continued to ascend with the release of his highly-praised debut album, "The Villain I Never Was." The album further solidified his position as a trailblazer in the music scene. In a testament to his immense popularity, 2022/23 saw Black Sherif achieving remarkable milestones. He was crowned the most-streamed Ghanaian artist of the year on Spotify and earned the title of the most-streamed Ghanaian artist of all time on Boomplay.
Mabel has amassed twelve top 20 singles with hits like ‘Don’t Call Me Up’, ‘My Lover’ and ‘Fine Line’, two UK top 3 albums and won Best Female Solo at the BRITs. Mabel made her chart impact with the 2017 single ‘Fingers Keepers’ with Kojo Funds, reaching the top 10 in the UK and released her platinum-selling debut album ‘High Expectations’ in 2019 – the biggest-selling debut by a British woman that year. Released in 2022, Mabel’s sophomore album ‘About Last Night’ became her highest charting release to date, debuting at number two on the Official Charts and receiving critical acclaim from the likes of NME, The Observer and DIY. Across her debut album ‘High Expectations’ and ‘About Last Night’, Mabel has now surpassed over 4.5 billion streams, and 8 million singles sold worldwide. She has also graced the cover of numerous publications, including British GQ, Glamour, ES Mag and more.
This collaboration is a testament to Black Sherif's transcendent vision, combining his Ghanaian roots with Mabel's international flair. ‘Zero’ promises to be a sonic masterpiece, fusing cultures and genres in a way only these two exceptional artists can achieve, poised to captivate audiences worldwide. Prepare for a musical journey transcending borders as Black Sherif and Mabel redefine the global sound.