La Yegros ft: K.O.G - Veo (Official Video)
For her latest single 'Veo', La Yegros invites Ghanaian artist K.O.G.
The song is about rebirth, the desire to experience new sensations and get rid of everything you've been through before. The result is an explosive fusion of South American music and Afrobeat, with omnipresent and powerful brass.
The undisputed Queen of "Nu Cumbia" has not rested on her laurels. Surrounded by the same accomplices who have supported her for the last ten years, but eager to renew herself, she embarked on a new journey. Although her personal folklore is still rooted in South America, La Yegros is now absorbing contemporary global music elements, while tackling intimate, often melancholic and even painful topics, which she overcomes with the same resilience that drives her on stage. Nothing stands in the way of this Argentinian whirlwind, who adds layers of depth to her well-known incendiary party atmosphere.
In 2022 La Yegros celebrated the 10th anniversary of Viene de Mí, her single hit from the self-titled album, released in 2012 in Argentina and then worldwide in 2013, which catapulted her to international fame. Back then we discovered a singer who grew up absorbing the traditions of her country. Her parents come from Misiones, a province bordering Brazil and Paraguay, where dancefloors are filled with the sounds of chamamé (a mix of polka and Guaraní music), Carnavalito (Andean folklore) and Colombian Cumbia. The nights of her hometown Buenos Aires provided a nourishing dancehall and electronic supplement.
These influences have merged in her following albums, Magnetismo (2016) and Suelta (2019), followed by high voltage tours during which La Yegros has been able to display her generous nature, inexhaustible energy and exuberant personality.
To record her new album entitled 'HAZ', La Yegros has put her faith in the same team that has worked with her since Viene de Mí. On one hand, producer Gaby Kerpel (also known as King Coya), a pioneer of synthetic experimentation applied to traditional music, who has remained her faithful accomplice for over twenty years. On the other one, composer Daniel Martín, who knows how to come up with melodies to dream about and hymns to sing along to. Inseparable and complementary, the trio continues to concoct this mesmerizing mixture where acoustic instruments meet samples and electronic sounds. But the new productions don't rely on a tried and tested formula. Generally co-produced between France and Argentina, they break away from over-defined genres. La Yegros knits together new rhythms and incorporates sounds that are unheard of in her country, derived from the latest trends, as well as echoes of reggae and funk. The lyrics see La Yegros’ charismatic voice recounting a period of her life tossed by waves of love and lovelessness, joy and sorrow, euphoria and anguish, indulgence and resentment.
The album is open to a wealth of musical styles. You'll hear funk guitar and Andean flutes, melancholic accordion and rolling drums, Tuareg blues enhanced by brass, house and electro Cumbia loops, and the bassoons of a chamber orchestra.
La Yegros says about 'Haz': "This album is a journey of emotions and events, some imaginary, many personal and others told in third person. During its creation I have gone through waves of sensations that submerged me in different states such as love, heartbreak, sadness, enthusiasm, uncertainty, celebration, darkness, sorrow, resentment, frenzy, pain, joy, and even the desire to die... and get back to life".