Gearing up for his sold out UK/EU tour over the coming month, Mackenzy Mackay has shared his latest, “Don’t Quit Trying”, set to feature on his forthcoming EP ‘Life, Love & Upsets’ due for release on June 7th. Following on from a string of acclaimed singles that have gained millions of streams worldwide from “Cold Stare”, “Bruised One, and “Every Last Detail”, “Don’t Quit Trying” is another stand-out release from the singer-songwriter sensation as he continues to cement his hit-maker status in British music.

A product of never giving up on your dreams, Mackenzy Mackay’s determination and life-long dream to become an artist is the motivation behind his latest single, “Don’t Quit Trying”. Whether it’s hitting a personal best in the gym or finding the courage to pursue your dream career, Mackenzy Mackay is encouraging his listeners to never give up and let optimism prevail. Built against an acoustic production, “Don’t Quit Trying” is sentimental down to its sonics as Mackay strips it all back for another offering of unfiltered vulnerability in his lyricism.

When asked about the meaning behind the single, Mackenzy Mackay shared, “‘Don’t Quit Trying’ is basically a song about being persistent and not giving up on what you’re working towards, Whether that’s a career choice, trying to learn something new, beating a PB or just anything you’re trying to achieve, it’s just a little reminder to myself and whoever might need to hear it, not to quit trying at whatever it is they’re going for”.

Since his debut in 2022, Mackenzy Mackay has accumulated over 100 million streams across DSP’s as well as a growing following of just under 1 million supporters online. Hailing from Yorkshire, nestled away in Northern England, the singer-songwriter who now resides in London, has already gained comparisons from household names including Arctic Monkeys, Post Malone, Dominic Fike, and Ed Sheeran. Taking daily inspiration from his own life alongside the hustle and bustle of the UK’s capital, Mackenzy Mackay has formed a distinct sound that resonates with people from all walks of life and ages.

With upcoming performances at Reading & Leeds Festival, Frequency, Oberkampf, and The Great Escape, as well as his sold out  UK and EU tour and the release of his forthcoming EP ‘Love, Life & Upsets’ set for release on June 6th, Mackenzy Mackay isn’t showing signs of slowing down! The sensation has also gained recognition from BBC Radio 1 as their ‘Artist of the Week’ and ‘Future Pop’ playlist. Further highlighting his domination in the live space, Ticketmaster named him as their ‘New Music’ artist of the week.