John Alone - HandSUM (Single)
John Alone, the enigmatic artist known for his boundary-pushing music and distinctive style, has announced a new single, 'HandSUM.' Backed by a career that has seen a successful rebranding and a string of compelling singles like 'Sunny Skies' and 'Don't Let Me Down,' John continues to inspire his audience with an evolving, multi-genre talent. His debut project under his current alias, 'Babel! (AKA Johnny Social's Collectivist Manifesto),' was hailed as a "triumph for British underground music" by 108mics.com.
‘HandSUM’ is a tongue-in-cheek offering that builds on an array of summery production, blending sunlit warmth and velvety smoothness in its beat, with an assured, performative delivery taking over the topline. The single features deep, humming bass, rhythmic percussion and transcendent melodies, inspired by the nascent alté/rage subculture taking root as a force within UK music.
Switching up his flows and tones as the track progresses, John showcases styles from across the UK’s rap scene, his lyricism grandiose, love-drenched and playful. Explaining the inspiration behind 'HandSUM,' John Alone shares, “I wrote this about being fly/handsum. You wouldn't get it.”
John Alone’s journey in music has been marked by constant evolution and a fierce dedication to his craft. Known for his self-reliance, John takes pride in being the primary creative force behind his music, handling writing, mixing, mastering, and occasionally producing his tracks. John Alone’s music resonates with fans who appreciate authenticity and innovation, taking influence from artists like Frank Ocean, Lancey Foux, and A$AP Rocky.
‘HandSUM’ arrives as an anthem for the summer, a sweet and sultry relaxation meant to be enjoyed.