Bex - Tonight (Official Video)
Picture Credit: LITTLE ANALOG BOY
In just six months, London-born, Belgium-based artist BEX has achieved what many can only dream of in years. A true artist of the world, shaped by an early life across multiple continents, BEX’s rapid ascent has already captivated audiences globally. From his East London roots to formative years in Botswana and Brunei, BEX’s multicultural upbringing permeates his sound, resulting in a universally relatable artistry that transcends borders. Homing a genre-defying style, his seamless blend of introspective lyricism, acoustic melodies, and global rhythms, places him among the most compelling new voices of his generation, with the imminency of buzz surrounding BEX being no coincidence.
"Tonight is about the self-conflict of still wanting to be there for someone (an ex) who you know should have already moved on from," BEX shares, offering an emotionally charged narrative at the core of the new track.
With a sound that blends indie, R&B, rap, and acoustic elements, BEX appeals to a broad demographic of ‘individual’ who crave authenticity. Drawing inspiration from icons like Michael Jackson, Post Malone, and The Weeknd, BEX is determined to carve out his own legacy. “I want to create a project like this,” he says, alluding to a forthcoming body of work that will further explore his acoustically led universe. “I’m leaning into this new version of me”. The EP will arrive as his first formal project offering, consisting of 5 acoustic-leaning tracks, revealing BEX in his purest form.
With incredible organic growth, over 160K followers on Instagram, 158K on TikTok, and an astounding average of 100K views per reel, his authentic digital presence is undeniable. Spotify has also recognised his potential, featuring him on editorial playlists like ‘New Pop Picks’, ‘New in R&B’, and ‘Young X Dazed’. Leading the charge into the EP, single "Grow Ill" cusped the end of 2024 and surpassed 400K streams within its first month, a remarkable feat given the competitive holiday period.