VIBE WORLD ORDER - LIFT (Official Video)

Hip-hop collective VIBE WORLD ORDER have shared their must-hear new single, “LIFT”, alongside accompanying visuals directed by Chris Andrade. Based in Union, New Jersey, the fast-rising collective are currently riding a huge wave of momentum following the release of debut album STILL BROKE – from which “LIFT” is taken.

With their audience continuing to grow with each release since arriving on the scene back in 2018 and landing a spot on the star-studded line-up of the prestigious AFROPUNK Brooklyn festival in 2019, “LIFT” looks set to help the collective round out 2021 in impressive style. The release also comes during an exciting period for them – their song “TERIYAKI” currently features in Amazon Prime Video’s new hit show Fairfax.

“LIFT” showcases the depth of talent and versatility within the collective, highlighting their sharp lyricism and fast and furious rap flows, with each member taking it in turn to deliver their verse with conviction and authority over a gritty, hard-hitting beat produced by group members Reg Mason and JTT. The accompanying video elevates the track even further. It sees the rap collective pursuing an Ocean’s Eleven-style heist to save one of their members who has been taken by some yet-to-be-revealed people – the story will continue in their next video.