PREMIERE: ZZ The Pharaoh - 11:11 (Official Video)

ZZ The Pharaoh releases his latest single 11:11, promising intricate storytelling flow, hard hitting punchlines alongside serene visuals.

11:11 presents a twist on the Manchester-based hip-hop artist’s usual style, with melodic harmonies, soothing flutes riffs and guitar strings over hard-hitting snares - ZZ describes as ‘frequencies to sooth the mind’. In his signature storytelling flow he explores the battles and finding peace within close relationships as a journey of personal elevation. 11:11 references the number’s association with signalling a spirit presence, with his lyrics capturing the power of intention, manifestation and energy within our journeys of personal growth. Closing the final verse with the line, “The game’s not yours, it’s ours” symbolises his desire to share his journey of empowerment with those who surround him through his music.

Encapsulating open green spaces, sunset hues and beautiful seascapes, all symbolic of freedom. ZZ takes you on the journey of four friends and their antics as they take a trip to paradise, while he watches over them as their guardian angel, embodying the spirit presence of 11:11.  The video for 11:11 was shot and co-directed by visual artist Tom Sassi alongside ZZ The Pharaoh.