Lord Apex - The Good Fight (Album)
Photo Credit: FuturxNoir
UK rap trailblazer Lord Apex drops new album The Good Fight.
Boasting a plethora of immaculately produced soundtracks, the album features a thrilling original production from one of America’s most coveted rap beatmakers, Madlib (MF DOOM, J Dilla) - as well as boasting heavyweight production from DJ Khalil (Dr Dre, Eminem), Angus Luke, Pops & Crooklin, Black Noi$e and Earbuds. With additional features from Freddie Gibbs, Greentea Peng and MAVI, the blend of top-tier US talent and rising UK stars point towards one of the most exciting full lengths to surface this year.
The album finds Apex in varying moods – righteous on “The Good Fight” rapping about the pure aims of simply “making art for the kids to vibe to”, to soul-searching and redemptive on “Phoenix”, to sensitively reflective on the Greentea Peng-assisted “In Your Heart”. The Good Fight emerges as a carefully curated, polished body of work that brings Apex to a new level of cohesion and substance.
One of the most coveted rising rap talents in fashion, Apex has faced major campaigns with SUPREME, CARHARTT and NEW BALANCE, making a cameo in the biggest shoe collab of 2023 in the viral NIKE AIR MAX 95 X CORTEIZ video. Now with an exclusive design collaboration with CHAMPION for his forthcoming international tour, it speaks to an artist buzzing with creative energies and ambitions that lie beyond the musical spectrum. Selected to appear alongside GRAMMY-winning UK superstar Sampha at THE NORTH FACE party in October similarly underlines him as coming to the fore as one of the UK’s most creative underground talents.
Apex masterminds the entire spectrum of his output, from the curation of his producers, to vocals, to the art direction that has gone into the album. Since releasing his breakthrough series Smoke Sessions — totalling 3 volumes — Apex finds himself sharing the stage with some of America’s finest rap talent, including tours with heavyweights Freddie Gibbs and Action Bronson last year. Early influences J Dilla, Madlib and MF Doom combine with jazz and pop icons, giving AP an international fanbase that regularly amasses millions of streams across each release whilst sitting on over 500K monthly Spotify listeners.