Ronzo - Trap Business (Official Video)

Fast-rising lyricist Ronzo smiles back at his adversities across his latest cut “Trap Business” – released via GRM DAILY on Wednesday 23rd August.

With authority and menace shining through every spoken word, the London-born talent continues to display a rare, lyrical finesse across his latest rap offering. Boasting trademark woozy basslines and sharp percussive textures, “Trap Business” perfectly encapsulates the resilience of an artist at his most comfortable. He reconciles with the battling hardships of street life while showcasing a clear desire for success, an honest, story-telling approach that blossoms at the forefront of his potent artistry.

His flashy demeanour showcased throughout the electric video directed by UK frontrunner BDOT (Popcaan, M24, Clavish), we see Ronzo flaunting his vigorous lifestyle across Dubai - emerging as a shining call back to his unrelenting journey to fruition now set as one of the most exciting rappers across the underground.

Speaking on “Trap Business”, Ronzo mentions: “I want to inspire the next generation of go-getters. I’ve had to get up every day since my teens and put in hard graft. I want to show people that being successful is not given and you have to put it all on the line to reach your dreams. If you aren’t willing to back yourself then who will?”