Cam Thomas ft: Issey Baby - Never Easy (Official Video)

Cam Thomas is an emerging UK hip-hop artist who is rapidly establishing himself as a unique and compelling voice within the British rap scene. His innate gift for introspective and thought-provoking lyricism, which tackles issues that resonate deeply with a broader audience, sets him apart in the genre.

With the release of his debut album, ‘Redshirt’, Cam's artistry is poised to captivate a wider audience and cement his position as one of the most distinctive, authentic and exciting voices emerging in UK hip-hop.

‘Never Easy’ is a dynamic hip-hop track feat. Issey Baby that embodies themes of resilience and determination. Cam skilfully navigates the track’s unique production elements with a high-octane mercurial flow, taking inspiration from the ‘Watch the Throne’ album by Kanye West and Jay-Z, showcasing his unwavering confidence and sharp wordplay.

The track exudes a sense of grandeur and sophistication within the sphere of urban music. In Cam’s own words, “it's an anthem of defiance, about refusing to succumb to pressures and obstacles ”that try to obscure and halt his objectives, creating a captivating and powerful rapping performance.

Coming up in a time where Grime and Drill are at the forefront of the UK rap scene, Cam’s style, flows and rhyme schemes are more akin to the US hip-hop stars that soundtracked his days and nights gracing the hardwood basketball courts of Milton Keynes growing up as a teen. Cam sets out to bridge the gap between the street-inspired subject matter of UK rap and the realities of the working class, sculpting a sound that can be consumed by seasoned hip-hop fans and mainstream audiences alike.