Jaywakeup, a young Swiss RnB artist on the rise, has recently unveiled “HiDE”, a song that tells a “tricky, secretive love” story that happened this summer. The young artist gathered all his summer stories, transformed them into music and arranged everything into an E.P called “IN2 U” which came out on 11 August.

“HiDE” tells one of his most exciting stories so far, which is why he made it the leading single of the project. The song is a blend of early 00’s Rnb and Hip Hop fused with Jay’s signature sound, which he describes as “refreshing, rebellious and innovative”.

Jaywakeup is a fresh new act emerging from Zurich, Switzerland. He started putting out music independently in 2021 after four years of activating solely as a producer and engineer. Since his debut single came out Jaywakeup has amassed over half a million streams across all streaming platforms, opened up shows for other Swiss artists such as LieVin and Nativ and also had five headline shows across the country.

His music is greatly appreciated in territories such as the US, Germany, Holland and, of course, Switzerland by a predominantly male listenership under the age of 27. With his new music Jaywakeup aims to target a broader audience across Europe and establish himself as the new hot artist to watch out for in the RnB scene using “HiDE” as his secret weapon.